My Mission Statement

As the General Manager of South Tacoma Auto, my mission is to serve as a transformational leader for employees, customers, and colleagues through self-sacrifice and service. I will use my passion for the automotive industry, people, sales, and creativity to encourage innovative approaches that address organizational challenges and foster success. I will empower my staff by providing opportunities for personal development through coaching and mentoring. I will treat everyone with respect and dignity by practicing discipline and leading with passion and compassion. I am committed to the legacy of providing quality service to customers and ensuring they experience the humility, strong work ethic, and concern for people established by South Tacoma Auto’s founders.

“My vision is to be a transformational leader in the eyes of employees, customers, and colleagues.”
- Alex Moncada, General Managers
My Leadership Vision
My vision is to be a transformational leader in the eyes of employees, customers, and colleagues. By accomplishing the organization’s mission, I will work creatively and implement innovative solutions in every area of my work to contribute to the ongoing growth of the business. I will effortlessly serve my staff and develop them as leaders. I will exemplify integrity, honesty, loyalty, and fairness in my daily interactions and behavior.
My Personal Values Self-Awareness:
In my effort to become an inspiring leader, I will continually reflect on and change who I am as a person and professional for the purpose of living a truly authentic and transformational life.
Personal Development:
In my effort to grow personally and professionally, I will communicate regularly with leadership, maximize constructive feedback, challenge my thinking, improve my attitude, and take responsibility for my development.
Integrity:
As a valued team member, I will behave ethically and act with integrity toward employees, customers, and stakeholders.
Respect:
In my dealings with people, I will communicate with respect and foresight, listen passionately and speak humbly, and celebrate diversity.
People:
In my dealings with people, I will be honest, practice emotional intelligence, and provide transformational experiences.